Hot Wheels Unleashed includes two features that allow players to express their creativity. “We’re proud that Mattel trusted us to bring the brand to life in Hot Wheels Unleashed, and so pleased with how consumers have responded.”

“Hot Wheels boasts one of the most engaged and passionate fan bases of any brand in the world”, said Luisa Bixio, Milestone CEO. “Milestone has done a phenomenal job with Hot Wheels Unleashed, and we’re thrilled that the Hot Wheels community has loved the game as much as we loved creating it”. “We are always excited to find great partners that help us bring Mattel’s brands to fans in all-new ways”, said Mike DeLaet, Global Head of Digital Gaming at Mattel. Across all vehicle categories, the Hot Wheels® Twin Mill™ 2021 emerges as the most used car, being selected for over 20% of total races played. Highly accessible yet full of advanced techniques, the action-packed arcade-style racing game allows Hot Wheels fans the opportunity to drift, boost, jump, and crash while choosing among 60+ vehicles and six different environments. Users have collectively spent the equivalent of nearly 929 years playing the game. Hot Wheels Unleashed has sold more than 2 million copies worldwide and boasts more than 8 million players registered across different platforms including Xbox Game Pass and PlayStation™ Plus collection. (NASDAQ: MAT) and Milestone, a leading global racing game developer, reveal data showcasing the game’s success.

A year and a half since its launch, Mattel, Inc. Theale, UK – 11 March, 2023 - Bringing the fun of the iconic Hot Wheels™ brand to all main gaming platforms, Hot Wheels Unleashed™ has been the most successful title in Milestone history. Milestone and Mattel Celebrate the Success of Hot Wheels Unleashed

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